BTS: Byron Bay '20 Shoot

Despite all the chaos in the air, shooting our Summer '2020 campaign provided us with a breath of fresh air. It allowed us to reflect on how grateful we are to have a hard-working, ambitious team. In the early planning stages of this shoot, we decided to cancel all international travel— for the safety of our team and restrictions local governments were enforcing. We were completely devastated we weren't able to shoot the collection together along with our muses, Tess, Nonny and Jennifer. Luckily, we were able to shoot the collection locally featuring a brand new muse, Simone, that we are so excited to introduce you to.

Meet Simone Holtznagel! She is the quintessential Aussie Girl, a natural beauty, very down to earth and has a caring nature—which is what we love most about her. Working with her was an absolute pleasure and we know that our customers and followers will find her beautiful figure to be relatable yet aspirational! We are so excited to welcome her as a new face of the brand.

Byron Bay holds a special place in our heart—Tash grew up traveling here every summer with her family, which made the location for our summer campaign shoot even more special. With miles of white sandy beaches, crystal clear water and beachy lifestyle, this vibrant coastal town reminds us of Tulum. Byron has a very calming and positive energy, whether you are hiking to the lighthouse and spotting dolphins or whales along the way or laying out, its world renowned beaches are guaranteed to feel a sense of zen. 

Our summer colors and prints fit perfectly into the tropical beaches and rainforests of Byron. The ivory matches the sand to perfection and the jaguar print looks so chic on the palm tree lined beaches. This is our favorite collection to date because it was inspired by you, our customer. We get such amazing feedback about what you love about Monday and what you want to see more of. Our mood board was full of your pictures and thoughts and together we created the most exciting collection yet.

We hope this collection brings happiness, positivity and inspiration to your summer, for at-home tanning sessions and vacation plans that await.

Photographer- Emily Abay- @emilyabay_photographer
Hair/Makeup- Katie Angus Makeup Artist- @katieangusmakeupartist
Model/Owner- Natasha Oakley- @tashoakley
Model/Monday Muse- Simone Holtznagel - @moannn

Shop The Looks

  • Costa Rica Top - Sky Blue Rib
    Costa Rica Top - Sky Blue Rib
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  • Argentina Bottom - Sky Blue Rib
    Argentina Bottom - Sky Blue Rib
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  • Tulum Top - Sky Blue Rib
    Tulum Top - Sky Blue Rib
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  • Tulum Bottom - Sky Blue Rib
    Tulum Bottom - Sky Blue Rib
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  • Maui Bottom - Sky Blue Rib
    Maui Bottom - Sky Blue Rib
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  • Jamaica Top - Sky Blue Rib
    Jamaica Top - Sky Blue Rib
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  • Byron Thong - Sky Blue Rib
    Byron Thong - Sky Blue Rib
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  • Clovelly Top - Sky Blue Rib
    Clovelly Top - Sky Blue Rib
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  • Byron Bottom - Ivory Crinkle
    Byron Bottom - Ivory Crinkle
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  • Jamaica Top - Ivory Crinkle
    Jamaica Top - Ivory Crinkle
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  • Portugal Top - Ivory Crinkle
    Portugal Top - Ivory Crinkle
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  • Maui Top - Ivory Crinkle
    Maui Top - Ivory Crinkle
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  • Argentina Bottom - Ivory Crinkle
    Argentina Bottom - Ivory Crinkle
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  • Palma Bottom - Ivory Crinkle
    Palma Bottom - Ivory Crinkle
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  • Palma Top - Ivory Crinkle
    Palma Top - Ivory Crinkle
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  • Byron Bottom - Paprika
    Byron Bottom - Paprika
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  • Argentina Bottom - Black
    Argentina Bottom - Black
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  • Jamaica Top - Black
    Jamaica Top - Black
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  • Tulum Bottom - Black
    Tulum Bottom - Black
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